Product Designer
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Virgin Trains

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Virgin Trains East Coast App

My scope of the project to work with lead UX designer to create a React.js platform agnostic app for Virgin Trains East Coast.

Prior to this Virgin had a white-label App with poor ratings. The research showed that users wanted a user-friendly, single focus highly functional train ticket booking app. The main business objectives were clarity on cost and availability, easy payment, M-Tickets and a user account area.

The main visual challenge of the project was to inject brand into a highly functional app and bring stakeholders together to move away from the white-label approach. This was achieved by using the brand colours, imagery and typeface as well as non-functional consumer copy.

VML (now VMLY&R), 2016

 
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